The Importance of Finding a Golf Professional for Club Fitting

May 22, 2012   //   by Matt Gawley   //   Golf  //  No Comments

Being a Golf Professional at the Royal Mayfair, I see many of our members and their guests show up with brand new clubs.  Sometimes it’s new equipment purchased from us; sometimes not from us.  I typically know when a member didn’t buy from us.  When I approach these members on their offsite purchases, I get the standard answers, “I got a really good deal on them,” or “they have a way better selection.”  These are both valid points for purchasing offsite and I don’t blame them.  But are they purchasing the right product?  If the main reason they bought a driver is the price, I would like to ask them these two questions.  “Did you actually get to try it out before you bought it and did someone fit you for the driver?”  Chances are they hit it indoors and they had a kid fresh out of high school fit them for it and it probably isn’t the right driver.  So now they’ve purchased a driver for a good price and they’re ready to take it out for a round on the golf course.  They get to the first tee and the first swing with the new club is a grounder to first.  They shake it off and blame it on a lack of a warm up.  They get to the third hole, they’re warmed up, feeling good about their game so far.  They peg it up with their new driver and hit a weak slice that doesn’t go anywhere.  They start thinking to themselves, “this great deal I just got isn’t really a deal after all because I bought a club that doesn’t work.”  They think about taking it back to where they bought it, but realize that it’s now used and there’s no chance they’ll get a refund.

What they should have done…  They should have seen their local golf professional at their local golf club.  The local golf professional is much more educated then the kid offsite.  The golf professional has gone to school, apprenticed under golf professionals, and maybe even been to a club manufacturer for professional club fitting.  Chances are, the kid offsite hasn’t.  The golf professional knows what to look for when fitting for drivers or irons.  Is the ball flight right?  Are the spin rates good?  Is the launch angle optimal?  How’s the ball they’re using?  These are just some of the things a golf professional is looking for when fitting for clubs.  And they can do it really well outdoors!!

Now the bargain hunter has to buy another driver because his bargain isn’t working.  They should have just bought from their local golf shop in the first place.  More than likely, they will have their professionally fitted driver for a few years instead of replacing their bargain every year.  In the end, they’re going to spend more on ‘bargains’ then they will on one professionally fitted driver.

Another benefit to buying from your local golf shop is that it helps support your club.  Your purchases at the club go back into your club!  Not into the pockets of Corporate America!  Maybe your purchases keep dues down year after year; or maybe it keeps a golf professional employed longer through the season; or maybe it gets you a fancy iPhone App for your club.  Every single member or guest purchase goes back into the club.

So to the members that support their clubs, CONGRATULATIONS!!  Keep it up.  To those that don’t, stop and think why you’re going offsite to make your purchase.

Although my first blog post sounds like a rant, I promise to write more about golf in future posts.

Matt Gawley

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